Education
B.S., M.S. in Hotel Administration, University of Nevada, Las Vegas; Ph.D. in Hotel, Restaurant and Institution Management, The Pennsylvania State University.

Expertise & Research Interests
ESG Strategies
Brand Image of Hotel, Restaurant, Convention and Casino Industry
Customer Satisfaction
Gambling Impact and Attitude Studies

Ki-Joon Back, Ph.D., is Senior Associate Dean for Research and Graduate Studies and Moores Distinguished Chair Professor of Conrad N. Hilton College of Global Hospitality Leadership at the University of Houston. Professor Back's main research areas are consumer behaviors, gambling-related issues, and ESG strategies in the hospitality and tourism industry. Stanford University has recognized him as one of the World's Top 2% Most Cited Scientists for the Entire Career in the field of Sport, Leisure, and Tourism. Professor Back currently serves as an associate editor of Journal of Retailing and Consumer Services and Cornell Hospitality Quarterly, a managing editor of the International Journal of Hospitality Management, an editorial board member for numerous academic journals, and an advisor for various government agencies and industry partners. He is also a founder of the Consortium for Global Sustainability.